YETI - Built for Generations
A few days with the Malloy family in Los Alamos, California. Chris is raising his kids much like he was raised—with plenty of freedom and faith in their abilities. Life on the homestead often includes rodeo prep and some target practice with the same .22 caliber rifle Chris’s father passed down to him as a boy. On our final day, Chris’s oldest son, Lucas, proudly removed his belt buckle to reveal an inscription from his grandfather that read, “Good Luck Kid”—a simple reminder of their family’s free range philosophy.
Campaign: Yeti V-Series
Made in collaboration with Scott Ballew.
Original Score: Todd Hannigan and Scott Ballew